Last week I (Chelsea Duckham, Director of Marketing) had the privilege of attending the Yahoo! Small Business Merchant Summit. The summit was a gathering of all merchants that run their online stores on the Yahoo! Small Business platform and it took place in San Jose, Ca. The summit had over 200 merchants attend and the sessions and panels consisted of over 35 speakers. It was the perfect opportunity to network with other online merchants and learn more about their experiences as online retailers. I also spent some time with our current partners that help us run our website. The main takeaway from the summit was that we need to establish ourselves further as the bedding experts. We have such an amazing staff here at Pacific Pillows and the largest selection of pillows available anywhere, but we need to market our bedding expertise more on the website. I also learned about new tools to help visitors select the perfect product for them. We will be adding new additions to PacificPillows.com that will help with visitor usability and will help customers choose the perfect bedding for them from our wide inventory selection.
We are about to announce some exciting news about our company, so look out for our emails! Check out some pictures from the Yahoo! Summit below.
Me and Tim Kennedy – Green Beret and Professional MMA Fighter from Rangerup.com
Blog Author: Chelsea, Director of Marketing